KAZAKHSTANI ICE-CREAM ON THE CHINA COUNTERS
The first batch of popular ice cream brands "Bomba", "Bakhroma" and "Mishka na poluse" was sent to the Celestial Empire.
Heavy truck with 10 tons of Kazakhstani ice cream will travel from Almaty to Shanghai, where Shin-Line company has its own warehouse. It will become the central hub of the company in China, from which deliveries will be carried out throughout the northern, eastern and south-eastern parts of the country.
Shin-Line LLP was organized in 1995, now it is the leading ice-cream producer in Kazakhstan and the first exporter of Kazakhstani ice-cream to the markets of other countries. To day, the company's profile is the production and sale of products manufactured at its own plant in Kazakhstan and partner enterprises in Kyrgyzstan. In Kazakhstan, "Shin-Line" represents an assortment of 140 products of more than 13 thousand tons per year. The share of "Shin-Line" in the Kazakhstan market is estimated at 36 percent in monetary terms following the results of 2017. "Shin-Line" is the only Kazakhstani producer, operating on a national scale.
For this year the company plans to supply 200 tons of ice cream to the Chinese market. China is looking forward to "Shin-Line" ice cream, as in 2017 the company took part in three specialized exhibitions in different regions of the country, which resulted in contracts of delivery with more than 100 distributors.
"This is the breakthrough of the year. We became the first Kazakhstani exporter of ice-cream to China. Entering the market of the Celestial Empire became possible as a result of the great work of the Ministry of Agriculture of the Republic of Kazakhstan and the "Atameken" NCE on promotion of Kazakhstani products to the PRC market, in particular, to remove restrictions on the supply of ice cream. Today we started exporting to China, which will allow us to increase the export share of our production by 3 percent," - Andrey Shin, founder and president of the Shin-Line Group of Companies, explained.
Prospects for the growth in supply are due to the availability of demand, as people in China eat a third of the entire world's ice cream produced. In 2014, the Chinese ice cream market outperformed the US, which previously held a leading position.
"The export markets of Russia and China are oversaturated with proposals, they are competitive. In such conditions it was important to prepare a product that would meet the market requirements. Research has been carried out, a new product composition and technological design have been developed, as well as a new package has been made. Total investments amounted at more than 5 million euros and product developement took a team of specialists of the highest level more than 1.5 years," - Andrey Shin shared his opinion.
The beginning of the export of "Shin-Line" ice cream to China is of great importance from the point of the implementation of state programs, which are constantly noted by the President of the country N.Nazarbayev as the most important. Attracting investments for the development of production and increasing the export potential of
Kazakhstani products are among them. The solution of the serious exporting task was made possible due to the consistently high quality of Shin-Line products and the growing demand for it, which will allow increasing the factory load.
Please, join our Telegram channel to stay up to date on the latest news.
Leave comment:
Comments: