"HALAL QAZAQSTAN" BRAND ATTRACTED INTEREST ON RUSSIAN MARKET
Under this brand domestic producers took part at the “AgroProdExpo. Harvest-2018" exhibition in Chelyabinsk. The exhibition will end on October 28.
Kazakhstani brand is represented by producers of agricultural products and food. The company “Zlak + M” from Rudnyi city has been engaged in the production of pasta since 1999. Their goods have been exhibited in Kazakhstan at various times, have been in Kyrgyzstan, and have reached Russia now.
“Our brand is of great interest, we are constantly explaining what halal products mean, - sales manager Peter Shaulsky said. - The exhibition is wonderfully organized, there are many manufacturers here. Unfortunately, there are no competitors among the pasta, but the site is useful. We met with several companies that are interested in our product and are responding very well. We brought products for the exhibition, but people come up with requests to sell. Kazakhstani goods have attracted keen interest."
Even before the official opening of the exhibition, people stood in a queue to taste the Kazakhstani product. Kostanay brand for the production of milk and dairy products "DEP" have been exposed on the market of Chelyabinsk for several years. According to the company's representative, Vadim Yamaletdinov, during two days of the exhibition, the company repeatedly delivered the products of the plant.
“Everyone has their own buyer; we managed to find a niche in Russia. The dairy market in the region is not small, the prices of local producers at the exhibition are twice as high as ours, even though we are not at all inferior in quality. At the exhibition we sell the product at the manufacturer's price, people like it. Many have already appreciated the naturalness of our products, convinced that this is not a milk powder, but natural milk. The most asked question is how to find you in the cities of the region. “DEP” is now actively working, we cover almost the entire Chelyabinsk region, we go to Yekaterinburg,” - Vadim Yamaletdinov shared his impressions of the exhibition.
The venue became a place for B2B meetings, the exhibitors held talks with local food distributors.
“I would like to note that the exhibition has rally high organization level. There is large choice of producers for the population. Our booths turned out better than expected, and this is important for such events, - Arthur Elsheidt, marketing director at AlHanHalal Almaty company said. - Our company has received tremendous experience in marketing and advertising, met with their Russian colleagues. The distance did not scare us. AlHanHalal LLP is going to enter the market of the northern region of our country. It was important to see how our product behaves in the northern regions. Chelyabinsk is a million-plus city and is great for this.”
In total, 6 domestic manufacturers exhibited their goods:
- “Zlak + M” LLP, Rudnyi - production of pasta;
- “DEP” LLP, Kostanay - production of milk and dairy products;
- "Almaty Product" LLP - the production of confectionery;
- - TOO «Al'ba Foods Company», “Al'baFoodsCompany” LLP, Almaty - production of sausage products in assortment and frozen semi-finished products;
- Halal Damu LLP..
The organizer of the national stand “HalalQazaqstan” is the National Chamber of Entrepreneurs of the Republic of Kazakhstan “Atameken”. The tasting contests "Choice of trade" are ahead of the perticipants.
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