SMM and MMM are key tools for business promotion - Lazzat Ramazanova
The information technology should ensure the safety of users, Lazzat Ramazanova, Deputy Chairperson of the Board of the Atameken National Chamber of Entrepreneurs, said this during Real Kazakhstan in Social Networks,the First Congress of SMM and MMM-specialist, in Almaty.
She stressed that the main engine of human progress is its ability to transmit information and cooperate. Social media and instant messengers are a key channel for the communication of society with business and government. More than 70 per cent of Kazakhstanis use social networks.
“If initially social networks were created for communication, today they are used for trade in goods and services, to create an image, establish communities and form a global agenda. Big business, celebrities and politicians have become available at a distance to smartphone,” Lazzat Ramazanova said.
She noted that thanks to digital technologies, the entire communication process has been democratized: private companies measure customer satisfaction with their product, employers recruit an “ideal employee”, people of all ages are searching for like-minded people, and authorities watch public mood and report about their work.
“The uniqueness of social networks is that it is a combination of horizontal communications between all users, providing feedback to each other,” Lazzat Ramazanova said.
Noting the advantages of social networks, it is necessary to take into account the risks associated with digital technologies, the speaker stressed.
“The availability of communications has made information more vulnerable, prone to manipulation and attacks by detractors. Personal data can easily be made public. This is the biggest demotivator in the use of social networks. Therefore, safe social networks and messengers will be more popular if they guarantee individual security in the future, ” Lazzat Ramazanova said.
The organizer of the First Congress of SMM and MMM-specialists "Real Kazakhstan in social networks" was the National Association of Professional SMM and MMM Service Providers of Kazakhstan, accredited with "Atameken" and supported by the International University of Information Technologies.
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