To foreign markets - under one brand!
NCE "Atameken" announces a competition for the right to use the umbrella brand "Uly Dala Eli"
"We lit a new beacon of our history!
Therefore, today and forever, our Kazakhstan - is Uly Dala Eli!
This is a country, which demonstrates the great transformation of the steppe.
This is a popular name of our beloved Motherland
The President of the Republic of Kazakhstan
Nursultan Nazarbayev (Astana, 11.09.2015)
The National Chamber of Entrepreneurs of Kazakhstan "Atameken" announces a competition for the right to use the umbrella brand "Uly Dala Eli". The umbrella brand "Uly Dala Eli" will unite in its ranks the best exporters of the country, and this idea will be displayed on the world markets of goods and services.
"Atameken" will bear a moral obligation for all products of companies, united under this brand. The Chamber will also stimulate export-oriented enterprises and will come with support for their initiatives through a variety of instruments. This will increase the awareness and image of our country in the international arena through the export of quality products and services under a single brand of Kazakhstan, which is an important part of the diversification of the economy.
We believe that companies that have received the right to use the umbrella brand "Uly Dala Eli" with honor and dignity through their products and services will bring to the masses and give the baton to the active and ambitious companies.
Involvement of domestic business representatives to participation in the competition will raise the level of healthy competition, promote the idea of quality and the creation of a positive image of the country in support of domestic producers.
According to the results of the competition, no more than three candidates will be awarded the owners of the right to use the umbrella brand "Uly Dala Eli".
The competition is open to private business entities that:
1) have filed an application to the National Chamber of Entrepreneurs within the prescribed period;
2) operate at least three years;
3) are not in the process of liquidation, not recognized bankrupt;
4) indicated reliable information in the application;
5) members of the Commission provided an opportunity to test their business.
Contestants must comply with the following criteria:
1) the share of exports in volume (less than 30%) of the total production;
2) the proportion of local content in the production of goods or services (not less than 50%);
3) membership in the international business community (if any);
4) the availability of licenses, permits, patents (if any);
5) the presence of international awards, diplomas (welcome);
6) Experience in the publication of non-financial reporting on corporate social responsibility (responsible business) (also a plus);
7) brand awareness, a positive image of the company on the presented portfolio (welcome).
Competition procedure:
Contestants will fill application, scan and send by e-mail info@yludala.kz.
The Commission shall examine the application of participants and selects 12 applicants out of the total number of applications.
The Commission, divided into groups, leaves to the enterprises (at their expense) to verify the information submitted in the application.
The audit committee determines 6 applicants, published in the next stage of selection.
A list of 6 candidates posted on the Internet site for voting NPP, which lasts at least 10 days.
With the highest number of votes (up to 3) a company obtains the right to use the umbrella brand "Uly Dala Eli".
Winner of the contest in a solemn atmosphere handed emblem umbrella brand "Uly Dala Eli" and a diploma.
The right to use the umbrella brand "Uly Dala Eli" is provided for a period of 5 years.
Bidders should be aware taken over the obligation to pay the costs of the commission members related to auditing enterprises (travel, accommodation, daily allowances for a maximum of two days for the three committee members).
Currently, there is a formation of the commission, it will be headed by Chairman of NCE RK "Atameken" A.I. Myrzakhmetov, committee members will be representatives of industry associations and bloggers. The composition of the commission will be approved by 10th of November of the current year.
Responsible unit of NCE is the Employment Department.
This year, the terms of the competition are different from those provided by the Regulation, which comes into effect on 1st of January 2017.
Deadline for applications in 2016: from 28th of October to 15th of November 2016.
To enter the contest, participants send their applications to NCE in accordance with Appendix #2 to the Regulation on the Contest by e-mail: info@yludala.kz
Contact us for advice: Tel. +7 (1712) 919-300 (ext 1836, 1840.) As well as e-mail: info@yludala.kz
Please, join our Telegram channel to stay up to date on the latest news.
Leave comment:
Comments: